Thinking Strategically Bootcamp at Miami Ad School
An immersive 6-weeks program to jumpstart your career.
Starting from 28th September. On Saturdays @ 11:00 am to 4:00 pm
Introduction to the Bootcamp
Thinking Strategically Bootcamp is a comprehensive 6-session course designed to equip professionals with the essential skills and knowledge needed to excel in strategic roles. Over the course, participants will delve into the fundamentals of Thinking Strategically, consumer and market analysis, financial basics, brand architecture, and effective strategy execution.
Each session is crafted to provide practical insights and actionable takeaways, ensuring participants can immediately apply what they’ve learned to their professional environments.
Bootcamp Curriculum
- Thinking Strategically Fundamentals:
Overall understanding of strategic planning in communication. Understand the core principles and benefits of strategic thinking in business contexts. - Brand Equity- Its significance and Impact:
What is a Brand? Brand Identity (Tools – Kapferer / Brand Key) Brand Architecture, Tools & methods for structuring brand portfolios. - Mastering the Creative Brief:
Key to Effective Campaigns, Essential elements that make up a creative brief. How to decode a brief – Identify the primary goals and objectives of the brief. What is the desired outcome? - Defining the Business Problem:
Understanding different communication objectives. How to align communication strategies with business goals. Strategies to highlight benefits effectively. Key questions to uncover the core business problem. Understanding the objectives and Challenges - Discovering Consumer Insight:
Understanding consumer behavior and preferences. Mapping out consumer journeys and Identifying key touchpoints and moments of influence.
What is an Insight? How to Excavate One? Definition and importance of consumer insights - Crafting a Compelling Proposition:
Different models and frameworks for developing a proposition. Importance of clear and concise positioning. Choosing a Benefit Statement. How to communicate the chosen benefit effectively.
Brand Personality & Tone of Voice
- Brand Purpose:
How brand purpose influences brand perception. Role of brand purpose in building brand loyalty. Steps to define and articulate a brand purpose. Tools and techniques for discovering a brand’s purpose. - Idea Presentation – To the Jury:
Best practices for presenting to a panel. Structuring your presentation for maximum impact & how to tell a compelling story about your strategy.
Shipra Chinchankar, Executive Vice President, Mullen Lowe Lintas Group, Mumbai
Sushma R Rao, Executive Vice President & Head of Brand Strategy (National), Mullen Lintas, Bengaluru
What (and how) you'll be learning
Who Should Join:
- Startup Founders: Looking to build a strong strategic foundation for their ventures.
- Aspiring Advertising/Design Executives – Junior to mid-level professionals looking to enhance their strategic thinking and creative skills in the advertising industry.
- Marketing and Product Managers – Professionals aiming to incorporate strategic and design thinking into product development and marketing strategies.
- Mid-Manager Level Professionals: Aiming to enhance their strategic and leadership capabilities.
- Post-Graduate Students: Aspiring to gain a competitive edge in the job market with advanced strategic thinking skills.
Why Join:
- Practical Knowledge: Gain hands-on insights into strategic thinking, leadership, market analysis, financial management, and brand architecture.
- Career Advancement: Enhance your ability to make informed strategic decisions, lead teams effectively, and drive business growth.
Networking Opportunities: Connect with like-minded professionals, share experiences, and build valuable relationships that can support your career growth.
Our Teachers Are Industry Insiders
Art Direction courses at Miami Ad School are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
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Partha SinhaPresident, The Times of India Group
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S SUBRAMANYESWARChief Strategy Officer, Apac, Mullenlowe Group
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SURAJA KISHORECEO, Bbdo, India
Campuses Across The United States
Schedule A Tour At Any Miami Ad School Campus
Experience the School of Ideas for yourself.
Check out our locations in India: Mumbai and Bangalore
How To Apply
The application is as creative as the career.
Follow the process laid out in the application portal
Review and Submit
Important Program Information
Tuition of 2lakhs + GST is due
quarterly. It takes eight
quarters which is 2 years to
complete the art direction
program. Total tuition cost for
the program is 16 lakhs + GST.
We work tirelessly to make Miami Ad School affordable to students of all backgrounds. For our students, our tie up with NBFC provider can help cover some or all of tuition cost. We alsooffer a variety of scholarships.
SHEFALI DHOTE
Head Corporate Relations
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Download The Course Brochure
- Exclusive video content
- Strategy career facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process